Crossing the Chasm PowerPoint Template and Google Slides

A chart with a bell curve divided into five colored sections illustrating market segments with percentages.

P.ID : 58980

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Crossing the Chasm Theme Presentation Slide

Crossing the chasm is a marketing concept that explains the challenges of introducing disruptive innovations to the mainstream market. The concept proposes that there is a gap or ""chasm"" between early adopters and the mainstream market, and crossing this gap requires a different marketing approach. The book ""Crossing the Chasm"" by Geoffrey Moore popularized this concept in the business world. Feel free to utilize our slide and present your marketing strategies for innovative products, particularly in terms of identifying and targeting the right customer segments, crafting effective messaging, and developing a sales funnel that moves customers through the adoption process.