The concept of competitive landscape refers to the overall market structure and the relative positions of companies within it. It is an analysis of the competition that a business faces in its industry, including direct and indirect competitors. The competitive landscape can be examined in terms of market share, pricing, product offerings, marketing strategies, and customer segments. The purpose of analyzing the competitive landscape is to identify the strengths and weaknesses of a business in relation to its competitors, and to develop strategies to differentiate the business and gain a competitive advantage. Understanding the competitive landscape is important for businesses to stay ahead of the competition and adapt to changing market conditions. If you want to explain more about competitive landscape, you can use this template.