Brand positioning is the process of creating a unique image and identity for a brand in the minds of customers. It involves identifying the key attributes, benefits, and values ​​associated with the brand and communicating them to the target audience. The goal of brand positioning is to differentiate the brand from its competitors, create a perception of value and quality, and establish an emotional connection with customers. This process requires a deep understanding of the target audience, the competitive landscape, and the brand's strengths and weaknesses. Effective brand positioning can lead to increased brand awareness, customer loyalty, and a competitive advantage in the market. If you want to explain this idea to your audience, you can use this slide.