Creative AIDA Model Example Presentation Slide

Four step process of the AIDA model using colored icons and arrows, featuring teal, orange, blue, and maroon symbols.

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AIDA Model Presentation Slide

"The AIDA model is a marketing framework that describes the stages of a consumer's decision-making process when considering a purchase. AIDA stands for Attention, Interest, Desire, and Action. Attention is the ability to focus one's awareness on a specific stimulus or task, while ignoring other distractions. Interest is a feeling of curiosity or concern about something, which motivates a person to learn more about it. Desire is a strong feeling of wanting or wishing for something, often accompanied by a sense of longing or craving. Finally, the marketer should prompt the consumer to take action by making it easy for them to make a purchase or take the desired action."