A sales plan is a strategic document that outlines a company's goals and objectives for generating revenue. It is a roadmap for the sales team, providing direction on how to achieve sales targets and grow the business. A sales plan typically includes a market analysis, target customer profiles, competitive analysis, and a sales forecast. It also outlines the sales team's tactics, such as lead generation, prospecting, and closing deals. A well-developed sales plan can help a company identify areas of opportunity, prioritize sales efforts, and ensure that the sales team is aligned with overall business objectives. It is a critical tool for any business looking to grow their sales and revenue.