How Using a Marketing Funnel Template Can Lead to an Effective Plan?
As I have become more involved in marketing, I am finding myself using many different types of marketing tools, including some business to business marketing tools. For example, when planning a marketing campaign, I use PowerPoint templates to help me outline the key points of the campaign. Now don't get me wrong, I like some of the standard's 'spiel' format - but with my campaigns, there were no follow up questions, and no follow up answering. I was left wondering why I was wasting time and money on networking meetings and sales pitches. Of course, this type of campaign is what most people consider "old school" because it requires you to talk to customers personally. Still, I wanted to provide them with information that they could use to make a decision. So to address this issue, I began to research my competitor's business model and current market offerings. I was surprised at how different each one was. While they may have some similarities, the most significant difference was that some of them took an extra step by partnering with local vendors and local business owners.
The key here is to look at each of these strategies as being completely separate from your business. This helps you get a better understanding of your business and allows you to create a marketing funnel that is based on your unique offerings. I was also able to use the sales funnel PowerPoint templates I was created to help create the decision flow for each particular customer. After using these templates, my clients and I became much more organized and able to answer every question.
As I continued to use these tools, I was able to review the data I was receiving and compare it to the statistics on my competitors and business. Once I had this comparison, I realized that I could not continue to focus on traditional marketing tools for the promotion of my business as I saw poor results. In conclusion, don't limit yourself to your business model, look to other models, and learn the differences between each type of business. Also, realize that you may need to change the way you are planning your marketing campaigns as soon as you see the results of your research. When I began this process, my marketing funnel template was helping me create a customized marketing funnel. Still, after reviewing my results, I realized I needed to focus more on sales versus the creation of a sales funnel. I realize that there are many benefits of using a marketing funnel to guide you through a communication strategy. Still, it is essential to consider this when considering how to promote your own network marketing business. Focus on the end goal of your business.