While a business plan serves its purpose, we see it as a means to an end. You were going to sit down and write one no matter what. Now you can have fun doing it! Inevitably there comes a time when you had enough with your current marketing plan. You try to follow the same strategies, but something is amiss. I mean, it works for others, but not for you. It's all about winning their trust and getting their money, but your marketing plan never does that. It's time to shake things up with a new plan that will excite and help convert customers into loyal fans who keep visiting your site. You can't just leave everything to chance. Even the best idea is worthless if it's not presented effectively.